In the article Indian start-up targets global snacks with high protein, price stable quinoa by Kacey Culliney+, on March 18th 2014 quinoa growing experiments in the Anantapur district proved well for the dry soil condition of the region. Thats great but Ashtral Biotech expects to grow on a larger scale in India with plans to expand in Europe and North America. The underlying drive is for profit.
Part of the success of quinoa in India has resulted from price and production setting, as compared to the fluctuations as seen in South America. When the owner of BakeryandSnacks Reddy Rebala was asked whether he was expanding too much he replied "it could be in fact an advantage, because when you build up the scales, you enjoy economies of scale". I would hope that Rebala could exemplify who these economies of scale were going to. My hunch is that the "economies of scale" are not going to the social enterprise Project Ananta.
Rebela and Ashtral Biotech are proposing that international demand should dictate how local economies produce. Sustainable De-Growth concept and the ensuing movement would disagree with this proposal. When growing, processing and selling production becomes larger the accumulation of wealth and consumption is held by the few. Proponents of the De-Growth movement are calling for a paradigm shift towards removing economic focus and moving towards planetary well being. In other words it "is the transition to a smaller economy with less production and consumption."
Part of the success of quinoa in India has resulted from price and production setting, as compared to the fluctuations as seen in South America. When the owner of BakeryandSnacks Reddy Rebala was asked whether he was expanding too much he replied "it could be in fact an advantage, because when you build up the scales, you enjoy economies of scale". I would hope that Rebala could exemplify who these economies of scale were going to. My hunch is that the "economies of scale" are not going to the social enterprise Project Ananta.
Rebela and Ashtral Biotech are proposing that international demand should dictate how local economies produce. Sustainable De-Growth concept and the ensuing movement would disagree with this proposal. When growing, processing and selling production becomes larger the accumulation of wealth and consumption is held by the few. Proponents of the De-Growth movement are calling for a paradigm shift towards removing economic focus and moving towards planetary well being. In other words it "is the transition to a smaller economy with less production and consumption."